resume
Experience
Freelance Graphic Designer/Consultant (Austin, Texas '08 - Present)
Graphic design, video editing and consulting services for agency targeting the hispanic market, working with such brands as Coca Cola, Jack Daniels, Wrangler, U.S. Cellular, Turtle Wax and Hennessy.
Mercury Mambo (Austin, Texas '08 - '08)
Art Director
Concept development for national ad campaigns including Dr. Pepper, Smuckers & Crown Royal.
Ensured proper relevance of existing campaigns to the Hispanic market.
PMDG Marketing Communications (Laredo, Texas '04 - '08)
Art Director
Developed and designed ideas and concepts for local and regional clients in English and Spanish.
Art direction and design of posters, logos, magazines, radio and television spots, photo shoots, brochures, promotional items, and corporate image.
Developed and executed Aster Bronze Award Winning Loteria Campaign for client, Laredo Medical Center. Campaign was featured in Marketing Healthcare Today Magazine.
Managed contract vendor & freelance designers.
Served as intermediary between printers & clients.
AKA Collective (Laredo, Texas)
Collective Member
Provided cultural programming to low-income, under-represented populations of Laredo and the South Texas area at large through this non-profit organization.
Planned and carried out events such as art exhibitions for local, national and international artists, film festivals, music performances and workshops and seminars on various art-related subjects.
Designed promotional materials such as posters for organization's events and marketed and advertised events to Laredo community and surrounding regions.
Minuteman Press (McAllen, Texas '03 - '04)
Senior Designer
Designed concepts for brochures, business cards, logos, magazine layouts and promotional items for clients in English and Spanish.
Developed corporate image for clients.
Color correction of photographs for print campaigns and online publication.
Color press check.
Preparing press-ready files.
Print House (Rio Bravo, Tamaulipas '03 - '03)
Senior Designer
Designed concepts for brochures, business cards, logos, magazine layouts and promotional items for clients in Spanish.
Developed corporate image for clients.
Color correction of photographs for print campaigns and online publication.
Color press check. Preparing press-ready files.
Screenprinting.
Texas A&M International University (Laredo, Texas '00 - '02)
Publications Assistant
Created and designed layouts for fall and spring main publication: Prism Magazine.
Developed and executed design concepts for various University departments for both internal and external audiences.
Directed and coordinated photography sessions for University publications and advertising campaigns; also engaged in editorial photography for University events and archival purposes.
Managed brand name and graphical identity of the University.
Grupo INLOSA (Reynosa, Tamaulipas '99 - '00)
Advertising Coordinator
Directed campaigns for clients such as local Nissan and Chevrolet dealerships, and Burger King and Papa John's franchises in Tamaulipas and other nationally known clients.
Allocated media budgets for advertising campaigns.
Developed concepts and designed advertising materials including the creation of invitations for new franchises opening in the Tamaulipas area.
El Manana Newspaper (Reynosa, Tamaulipas '98 - '99)
Graphic Designer
Developed editorial design for El Rancho, Escena and En Red newspaper sections.
Designed and created newspaper advertisements for various clients in a number of industries.
CRIM (Creaciones Impresas) (Monterrey, Nuevo Leon '98 - '98)
Graphic Designer
Worked with vector programs to re-create, stylize, and accentuate client logos into scalable print-ready vector documents.
Color correction of photographs for print campaigns and online publication.
Collective Exhibitions
1995 Fotografias, Museo del Maiz, Matamoros, Tamaulipas, Mexico.
2008 Ay!!!, My Heart!, Sound Art Space, Laredo, Texas, USA
Skills
Software: Illustrator, Photoshop, Indesign, Premiere Pro, Quark x Press, Microsoft Office, Flash, Dreamweaver, Streamline and Freehand.
Hardware: Scanners, Digital Cameras & Silk Screen Printing.
Social Media: Facebook, MySpace, Hi5, Orkut, Flickr, Twitter, Youtube & Vimeo.
Education
International Languages School of Canada '02
Montreal, Quebec, Canada
Universidad Autonoma de Nuevo Leon '93 – '98
Visual Arts Degree
Graphic Design Major
Languages
English and Spanish.